Is Kajabi's AI all you need for your sales page? I tested it.

Kajabi's built-in AI writes a genuinely good sales page. But a sales page is more than words, and that's where the two tools part ways. Here's an honest look, with screenshots, so you can decide whether plain Kajabi is all you need.

The Test

I made up a course called Loose & Lovely Watercolour: a 4-week online course for adults who think they're "not artistic", taught by a made-up painter called Mara. Then I gave both tools exactly the same facts:

• 16 short video lessons, a printable supply list and practice sheets, a weekly live Q&A on Zoom, and a private community
• Four frame-worthy paintings in four weeks, about 20 minutes a day
• $147 one-time, or 3 payments of $55
• Mara is self-taught and has taught local classes for 12 years
• No testimonials yet, and no money-back guarantee
• Brand colors: sage, cream and charcoal

Both pages were built on the same Kajabi site, and both are real, published pages.

Don't just take my screenshots for it. Scroll through both pages yourself:

• The page Kajabi's built-in AI made
• The page The Runway made

I'll be upfront: I made The Runway, so I'm not a neutral judge. That's why I'm showing you the pages themselves, not just my scores. Look at the pictures and make up your own mind.

How long each took: Kajabi's AI built its page in about 6 minutes, once I gave it a long, detailed prompt. My first try with a simple prompt ("Can you make me a sales page for my watercolour course?") ran for 13 minutes, hit an error, and nothing was saved. The Runway took 15 minutes, and 8 of those were me choosing photos.

First Impressions

Both pages open with a clear promise. Kajabi's AI went with a clean, simple layout and a photo of a lamp. The Runway used one of my designs, in my colors, with a watercolor wash behind the headline.

What Kajabi's AI did really well

The words. Kajabi's AI wrote a lovely, honest page, and I want to give it full credit.

• It used every fact correctly. Mara's real background, the real price, the real contents. It didn't invent anything about her.
• It told the whole story. The problem, what changes, a week-by-week plan, who it's for and who it's not for, and nine FAQs that answer real worries.
• It was honest about testimonials. There weren't any yet, so instead of making some up, it left a clearly marked placeholder: "add a real student quote here".
• It did more than the page. It also created the offers, a course with 16 empty lessons, and a draft welcome email.

If you only need help with words, Kajabi's AI is a strong place to start.

The Photos

This is where the pages really look different. Kajabi's AI picks photos from your Media Library by their file names, so it can't tell what's actually in a picture. On a watercolor course it used a lamp, a product graphic from my Media Library ("Mixed Bag Course Graphics"), and a laptop on a sofa.

The Runway's photo picker suggests photos that match what you're selling and the colors of your page, and you choose. It took me 8 minutes, and the photos show people actually painting.

There's a hidden catch too. The photos on the Kajabi AI page are temporary links that stop working after 7 days. Unless you swap them out, the page loses its pictures a week after it's built. The Runway places photos permanently.

On A Phone

Most people will see your sales page on their phone, so I checked both at phone size. The Runway page stacks neatly from top to bottom. The Kajabi AI page is mostly fine, but one section squashes: the photo shrinks to a tiny circle and the list gets squeezed into a narrow strip, one or two words per line.

The Buy Buttons and the Checkout

This is the part that matters most, because it's where the money changes hands.

Kajabi's AI: every "Enroll" button on the page links to a page inside your Kajabi dashboard, not to the checkout. You can open it because you're logged in. A buyer can't: they'd land on a Kajabi login screen. Behind the buttons, it made two separate offers (pay in full, and the payment plan), so two checkouts. And the checkout was never designed: it still says "[Offer title]" and "[Insert value 1]", with an empty photo box.

The Runway: every buy button goes to the real checkout. The checkout is designed to match the sales page, in the same colors, with its own words and photo, and both ways to pay sit on the one checkout.

None of this shows up when you look at the sales page in your dashboard. You'd only find it by clicking every button while logged out.

After Someone Buys

Kajabi's AI drafted a welcome email and the automation that sends it, which is genuinely useful. It didn't make a thank-you page, so buyers land on Kajabi's plain default screen.

The Runway builds a thank-you page in the same design (hidden from Google, so only buyers see it), writes the welcome email, and drafts the automation that sends it. Nothing goes out until you press Publish in Kajabi.

The payment plan. Kajabi only lets you add a second price to an offer yourself, in its Pricing screen. Kajabi's AI got around that by making two offers. The Runway keeps one offer and gives you a step with the exact numbers to type (3 payments, $55, every month) and a link straight to the right screen. Once it's added, the step ticks itself off, and buyers choose how to pay on the one checkout.

Where The Runway Fell Short (and what I fixed)

The first time I ran this test, Kajabi's AI beat The Runway on words, and it wasn't close. The Runway's first page made things up: a year of access, a 30-day money-back guarantee, "hundreds" of past students, a backstory for Mara that wasn't hers, and prices in pounds. Its price buttons weren't connected, and the checkout still had leftover sample text from the design (a refund policy about "the quality of the soaps").

That's exactly why I ran the test. I fixed it the same day:

• A better writer with one firm rule: if you didn't tell it, it doesn't say it. No made-up guarantees, numbers, access periods or backstories.
• New boxes in the brief for what's included, your own story, and how long people keep access. The guarantee now starts blank, which means none.
• The whole page is written as one story, so lines don't repeat.
• Every buy button connects to the checkout, including after you update the page.
• The checkout's FAQ boxes are written from your facts, or kept off the page. No more sample reviews or refund policies you never offered.
• Five FAQs as standard, or ten if your buyers usually have lots of questions (the first version only had three).

The scorecard

My marks out of 5, after the fixes. Remember who made The Runway, and check them against the screenshots.

Kajabi's AI wins on words. The Runway wins on everything that happens after the words.

So is plain Kajabi all you need?

You've already paid for Kajabi, and I completely understand not wanting to pay for another tool. So here's my honest answer. Kajabi's AI may be all you need if you can say yes to these:

• You're comfortable going into the page builder and swapping photos yourself
• You know how to link each button to the right checkout, and you'll test every button while logged out
• You're happy to design your checkout and build a thank-you page yourself
• You'll replace any photos the AI chose before the 7 days are up
• A clean, simple look is all you're after

If most of those made you wince, that's the gap The Runway fills. It's not about better words any more. It's about getting to a finished page that takes payments, looks like you, and doesn't leave anything broken behind the scenes.

Better Still: Use Both

This isn't either-or. Kajabi's AI is a great writing partner, and The Runway is the part that turns it into a finished page. Here's how I'd use them together:

1. Think it through with Kajabi's AI. Ask it who your course is for and not for, the questions buyers will have, or a first draft of your story.
2. Bring the best bits into The Runway's brief. Paste them into "What's included" and "Your story", and pick the design you like.
3. Let The Runway build the rest: the page in your colors, the buttons, the checkout, the thank-you page and the welcome email.
4. Polish with Kajabi's AI if you like. It can tweak a paragraph on your finished page right inside the page builder. Just click Save afterwards, because it doesn't save on its own.

You've already paid for Kajabi's AI, so use it. The Runway is there for the part it doesn't do.

See The Runway →